We rarely shop in supermarkets if we can help it. Personally, I dislike the atmosphere of them, and find the bullying tactics used to squeeze suppliers to maximise profits for shareholders rather distasteful. I prefer to buy as much produce from local suppliers where I can.
In Penzance we are lucky to have many shops that sell local produce. One every day essential that we always buy as a Cornish product is milk. Roddas, the company famous for their clotted cream, also sell milk in Cornwall (“the locals’ milk”). We can also buy milk from Roskillys, famous in Cornwall for their fantastic ice cream and fudge, as well as Trewithen Dairy.
It’s not as expensive as you’d imagine either. Thornes on Causewayhead, Penzance, sell Roddas milk at 99p for 4 pints, which I believe is competitive with the supermarket milk. Milk from Trewithen Dairy can be found in the Costcutter at the bottom of Causewayhead (with lots of other local produce) at 89p for 2 pints, and Roskilly’s organic milk in Archie Brown’s on Bread Street at £1.19 for 2 pints.
So, if you’re looking to start buying more local produce, and you live in Cornwall, try looking into some smaller shops and see if you can find some Cornish milk. It’s delicious and good for all the right reasons. If you don’t live in Cornwall, see if you can hunt down milk from a nearby dairy, and help keep regional variation and choice alive.